✓ You: a sales leader or enabler who cares deeply about your people 

✓ You: want them to have the skills they need to grow and succeed

✓ You: train them on those very skills — yourself or with outside training support

✓ You: aren't seeing those skills showing up on real sales calls 🤦‍♀️ 

But Good News: It's not you

(and it's not them)...








Get In Touch

Because wouldn't it be great if your reps were doing all that great stuff you want them to do?


Don't worry, we won't ever send you annoying spam.

Welcome to The Practice Lab. 

The first sales training company to bring the science of deliberate practice to sales teams so your sellers can turn what they know into what they can do.

Because information ≠ skill  

When was the last time sitting through a slide presentation about how to do something was enough for you to be able to do it well? If behavior change and better performance is the goal, even even the best information shared with the most willing team is just the start. Practice builds skill. 

Because every opportunity is precious right now  

Gone are the days when reps could do surface-level discovery and feature focused demos and still hit their numbers. If your team is going to compete in this challenging economic climate, they need their skills to be at their sharpest. (And fortunately, your team's level of skill is one of the few things you can control right now). 

Because decades of research tell us it works  

Researchers have spent decades trying to figure out what separates top performers across all disciplines from everyone else. In every discipline studied — from sports to music to acting — deliberate practice emerged as the most effective and quickest method for developing skill and improving performance. After over three years of working with sellers from top companies across the B2B landscape, we've found it works for sales too. 

Get in Touch

Scott Leese

6x Sales Leader, 3x Founder

The Practice Lab session Meyah and Jonathan ran for my community blew my expectations out of the water. The skills and behaviors they focused on were exactly what I've found separate great sellers from the rest, and even more powerful than the training was the live practice my members got to experience. I saw skills and confidence grow on the spot and within days, members shared wins from doing what they'd practiced on real sales calls. TPL is onto something. See for yourself.

Some Questions We Think You'll Want Answers To

Like any good Lab, we've tested our approach.
And the results are in: 

Malvina El-Sayegh

Director of Sales Enablement @ Reachdesk

When thinking about how to make our Sales Kickoff for 2023 impactful we thought why not take a chance on the Practice Lab to get our teams excited about leveling up their skills in the wake of a tumultuous economic environment for sales. Honestly, we couldn't have made a better decision! The TPL session brought to light all the little things we know we should be doing as sellers but that we often don't do due to lack of practice. Not only was our team engaged but they made many great strides from just one practice lab. With the help of Meyah and Jonathan, we are hoping to do more labs on regular basis to invest in our team and bring out the greatness we all know is there!

Kairo Dilla

Enterprise BDR @ Sendlane

In 2 weeks, The Practice Lab changed my cold calling skills more than what I've tried to do in my whole year as a BDR figuring it out on my own. My conversion rate literally doubled.

Keith Weightman

Regional Vice President, National Accounts @ Bullhorn

The session with TPL exceeded all expectations: our team was super engaged and rated the session higher than any other internal training we’ve done at Bullhorn. I’d highly recommend checking out TPL to any sales leader or team looking for innovative approaches to training & upskilling their sales force.

Matt Lozada

Enterprise Account Manager @ Similarweb

I’ve listened/read through Chris Voss’ “Never Split the Difference” twice but never in my 6-year career of SaaS sales have I taken the time or had the space to actually practice the skills in that book of tactical empathy and deep listening like I have had a chance to do in The Practice Lab. The program has given me real space and time to practice and apply skills in ways that seep into discovery and every part of the sales cycle. The takeaways have been invaluable: I’ve learned to be a more measured, thoughtful, and empathetic listener to my wife and kid and my peers and prospects... and I’ve made a number of new friends along the way! 

Matt Green

CRO @ Sales Assembly

The Practice Lab is one of the best resources out there for sellers and teams.

Beau Minder 

Account Executive @ Amplemarket

I have learned a TON from TPL. I'm two deals away from hitting my quota and on track to having my best month ever -- definitely attributed to what I learned in the program!


Powering behavior change for sellers at awesome companies like: 

Get in Touch

Because we promise there's a way to do role-play that actually improves performance
(and that your reps won't hate) :P

Your contact details are safe with us. We'll never share or sell them.

Want to say hello or ask a question not answered here? Drop us a line at [email protected] and we'll come right back to you.